.Adult domain names break sunrise records — .Porn and

Provocative domains, low pricing, marketing and promotion with Trademark Clearinghouse boost early numbers for fresh adult domains.

ICM Registry disclosed today that its .Porn and .Adult domain names each received regarding 4,000 registrations during the sunrise trademark period. That’s more than any other fresh top level domain names to date.

The strong interest was certainly fueled by the nature of the domains and news regarding Taylor Swift buying her name, but it went beyond that.

ICM Registry offered the domain names at normal registration fees instead of higher sunrise fees (or premiums). It also had a discount program with the Trademark Clearinghouse in which brand owners could get a one year Trademark Clearinghouse registration along with their domains in .adult and .porn at a reduced price.

.Porn and .Adult will now go to the Domain Matching Program phase in which owners of .xxx domain names will be able to buy the matching fresh domains. ICM Registry is extending the matching program to allow firms that blocked their domains in .xxx to buy the matching domains as well.

Interestingly, ICM Registry is charging low rates for these matching registrations. It states some registrars will offer the domains for as little as $12.99.

ICM Registry seems to be taking the opposite approach of .sucks. .Sucks’ high price for brand owners is being called extortion by many trademark owners.