Porsche Sets Eyes on Boxter.com

Car firm wants Boxter.com (typo) domain name.

Dr. Ing. h.c. F. Porsche AG has filed a complaint with World Intellectual Property Organization to get the domain name Boxter.com.

Boxster is one of the firm’s popular cars. I remember back in the bubble days earlier this decade it seemed like most cars pulling out of tech firm garages in Austin were Boxsters. A couple years later you could buy them on the cheap.

Boxter.com is right now a parked page showing links for “Porsche Car”, “Porsche Boxster for Sale Used”, and “2003 Porsche Boxster”. But the page probably isn’t converting well since the main graphic on the page is regarding the polar opposite of a Boxster: a Smart Car (or something similar). It looks like the secondary photo might be a Ferrari, but it’s hard to tell.

Porsche has filed a number of domain arbitration cases this year counting porscheclassics.nl, porsche-design.nl, and porscheguides.com.