Toys ‘R’ Us Gets Tattoos ‘R’ Us Domain Name — Product Expansion?

Firm gets a bunch of unusable domain names in arbitration case. Is it the right strategy?

Ahead of long, Toys ‘R’ Us might be able to get into the credit card, insurance, legal, and even tattoos businesses.

OK, so it doesn’t really plan to, but it just won a domain name arbitration case for 21 domain names counting ‘rus’ that it can probably never use.

The case was filed against “The R Us Group” and includes domain names such as TattoosRUs.info, homebusinessopportunityrus.com, dentalinsuranceplansrus.com, and personalinjurylawyersrus.com.

Although I understand Toys ‘R’ Us goal of protecting is mark, I’m not sure that UDRP arbitration is the best path here. It wants to stop others from using these domain names, not to own them itself. Now it has a bunch of domains it needs to continually renew but it won’t use.

Consider some other domain names the firm has won in UDRP cases: CocksRus.com, SexToysRus.com, and KinkyToysRus.com. I’m not kidding. The firm won some of these domains a decade ago and still owns them.