Shows How to Use .Mobi — Qtags Pitch

An elevator pitch for qtags shows a good use of .mobi.

I’ve by now ranted regarding bad web 2.0 naming from the Rice Alliance Information Technology and Web 2.0 Venture Forum at Rice University the prior week. But I also saw a good use of the .mobi domain name during the conference.

qtags is a service that lets you text a phrase to a text number and get information back. For example, you might see a sign at a store that’s hiring and text ‘jobs’ to a 5 digit number. You’d then get a message back with more information as well as a bookmark in your qtags account so you can follow up regarding the job.

qtags’ elevator pitch at the conference was excellent and included a good use of the .mobi domain. The presenter asked the audience to text ‘rice’ to 78247. Within seconds, the audience received a text message back with a link to the firm’s details. The link was to m.qtags.mobi/rice. This is a .mobi site that includes the firm’s pitch to investors:

I thought this was clever and a good use of .mobi.