Reglikedomain industry desk

.site as Google participates in a private auction — Radix gets

Radix tops Google and three others to win .site domain name.

Fresh top level domain name firm Radix has secured the .site domain name, the firm disclosed on social media this morning.

That means the firm has .website, .site and is still in the running to complete the trifecta with .web.

Particularly interesting is that Google was in the contention set for .site. To my knowledge, the firm has been a holdout for participating in private resolution of fresh TLD contention sets. If Google is now participating, this means many more fresh TLDs will be resolved without going to ICANN’s auctions of last resort.

.Site was set to be auctioned off by ICANN next month.

Radix competed in a five-way race for .site. In addition to knocking off Google, Radix topped Donuts, Interlink Co and Minds + Machines.

In my opinion, .web is better than .site, which is better than .website. Still, it will be a while ahead of .site comes out. And I bet we’re a good year or two from .web coming out, which gives the others a head start.

Also on the wire

Other reporting from the domain desk.

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