Radix notes $2 million premium revenue in 2020 H2

Fresh top level domain firm’s TLDs generated regarding $4 million in retail premium revenue last year.

Radix has released data regarding premium domain sales within its ten top level domains from the second half of last year.

The firm estimates that total retail premium revenue was $2.014 million, up slightly from the first half of the year. Radix charges wholesale fees to registrars and has to estimate what registrars charge their clients in some cases.

Of this amount, $861k was from fresh registrations of 1,194 domains. .Tech led the way with 260 domains for $273k, followed by 238 domains in .online for $173k and 246 in .store for $152k.

Renewal revenue accounted for the remaining $1.153 million of revenue. .Online had the highest renewal revenue at $334k.

Radix charges premiums for each annual renewal, not just a premium first-year price. It noted that 60.5% of premium domains were renewed following one year. Those that were renewed once were subsequently renewed 63.3% for a second time. Following that, renewal rates jumped to 80.1%.

The full note is available here.