Radix notes nearly $6 million in premium revenue for 2021

2021 premium revenue was up sharply from 2020.

Chart showing Radix premium sales by tier in h2 2021. 57 at $100, 507 at $250, 410 at $500, 218 at $1,000, 104 at $2,500, 5 at $3,000, 56 at $5,000, 3 at $7500, 16 at $10,000 and 2 at $25,000

Today, top-level domain firm Radix issued its Premiums note (pdf) for the second half of 2021.

The firm noted $2.98 million in retail premium revenue, a record for any half-year. It was slightly above the first half of 2021 when it noted $2.91 million. All told, Radix estimates that retail revenue for its premium domains grossed nearly $6 million in 2021, up significantly from regarding $4 million in 2020.

Radix itself keeps a portion of this; it estimates the gross revenue based on what registrars charge.

Note that Radix charges a higher-than-normal fee for the initial premium registration and renewals.

For H2 2021, .tech was the top TLD for fresh premium registrations. The top 3 were:

.tech – 332 fresh premiums – $335k

.store – 290 fresh premiums – $247k

.online – 202 fresh premiums – $171k

These three are also the most valuable from a renewal revenue perspective, although .online is stronger than .store:

.tech – $477k renewal revenue

.online – $447k renewal revenue

.store – $310k renewal revenue

70% of premiums sell for $500 or less. At the other end of the spectrum, Radix sold 16 domains in H2 2021 at regarding $10,000 retail and two at $25,000 retail.

GoDaddy accounted for 40% of the fresh premium registrations, followed by Namecheap (22%) and Google (11%).

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