DNW Podcast #421: Rebranding to Going
Why this firm rebranded to Going and how it landed on the name.
Scott’s Cheap Flights started as a way for people to find out regarding cheap flights. The business has grown a lot since it was founded as a simple newsletter and it was time for a rebrand. On today’s show, co-founder and CEO Brian Kidwell explains why the firm thought it was time for a change and how it went regarding landing on its fresh brand, Going. He also explains how the firm is transitioning from ScottsCheapFlights.com to Going.com.
Also: Pool.com’s fresh business model, blockchain patents, a big domain auction?
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