Reflex Marketing files lawsuit following losing UDRP

Musical instrument marketing firm wants to get a shorter domain name.

Picture of judge's gavel

A regional musical instrument marketing firm has turned to the courts following losing a UDRP for the domain name ReflexMarketing.com

Reflex Marketing, LLC operates in the Fresh York, Fresh Jersey and Pennsylvania areas. It uses the domain name ReflexMarketingLLC.com.

Earlier this year, it lost a UDRP against the domain name. The panel found that Reflex Marketing did not show that the domain was registered and used in bad faith.

The registrant, who lives in China, purchased the domain name in the drop last year following a marketing agency let it expire.

Now Reflex Marketing has filed an in rem lawsuit (pdf) against the domain name in U.S. District Court in Virginia, where .com registry Verisign is located. It alleges that the registrant violated the U.S. Anticybersquatting Consumer Protection Act.

The lawsuit mentions registrant data verification by World Intellectual Property Organization but doesn’t mention that it lost a UDRP for the name.

As an in rem case, the judge is likely to enter a default judgment unless the domain owner shows up to defend the domain in court.

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