Reglikedomain industry desk

RegisterFly Restarts Marketing Machine

Disaccredited registrar restarts familiar marketing emails.

RegisterFly, a once-ICANN-accredited registrar that imploded in a wave of scandal last year, has restarted its familiar email marketing campaigns.

The firm was famous for sending e-mails with too-good-to-be-true prices, counting .com domains at far below wholesale prices. These emails were usually sent weekly. For example, here are some of the offers in these emails:

6/6/06: $2.75 .net domains
6/20/06: $3.25 domain transfers

The latest ads have more reasonable offers, such as $7.99 domain transfers and $6.99 .nets.

As a reminder, RegisterFly is not an accredited registrar. Despite a disclaimer on its site, it did not willingly give up its ICANN status; it was stripped by the organization for non-compliance. The firm entered into a last second agreement to transfer its domains to GoDaddy to save its clients from losing all of their domains. I do not recommend registering domains through RegisterFly.

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