Promo misses the point — Registrar’s .Co.com

Promotion misses the point of getting the .com I’ve always wanted.

The .co.com third level domain name launched in general availability this stretch.

The firm is using the tagline “Get the .com You’ve Always Wanted”, pitching you on getting a .co.com domain since the .com domain you want is by now taken.

Conceptually this makes sense. Yet a promotion I received from a registrar yesterday doesn’t seem to exactly capture the spirit of this.

“Second chance to get the .com you always wanted!”, the promotion from DomainIt exclaims:

The catch is that the promotion is based on a .com domain name I by now own. Why pitch it as an opportunity to get the .com I’ve always wanted when I by now have the .com? This would make more sense to pitch to people that own a .net, .info, or .biz domain.

While the .com domain in question isn’t registered at DomainIt, it doesn’t appear that DomainIt scraped whois for this promotion. I believe I picked the domain in question up in a drop and the domain was briefly with DomainIt — regarding 7 years ago.

[Update: someone reminded me that DomainIt is owned by Paul Goldstone, one of the founders of .co.com.]