Research paper could save brands $185,000 on a “defensive” fresh TLD

Why most brands don’t need to apply for a fresh TLD strictly for defensive reasons.

One of the more perplexing commonly held beliefs regarding fresh TLDs is that brands need to apply for one merely to protect their brand.

This false notion is due to both a lack of understanding regarding the fresh top level domain rules and registry providers/consultants’ desires to not turn away potential business.

But explaining this to a brand owner in a clear and simple way is not easy. Now there’s a guide to help.

Domain Incite Pro has published a simple, straight-forward guide to explain why most brands don’t need to plunk down $185,000 to reserve a top level domain just to keep it out of the hands of cybersquatters.

The note explains the various objection measures a trademark holder can use to halt a fresh TLD in its tracks, why it’s unlikely someone with bad intentions would apply for a fresh TLD (or at least get approved), and how technical barriers to running a TLD will eliminate most bad actors.

If, following reading the note, brands still want to apply for a domain solely for defensive purposes, Domain Incite explains how firms can do it for a lost less than the $185,000 application fee.

Finally, the note explains why a few select brands ought to actually consider defensively applying for a .brand TLD.

I highly recommend it for brand owners considering applying for a fresh TLD. The note is part of a subscription service, but it’s affordable.