Data on how business segments are faring in the pandemic: Resource

Which online transactions are going up and down during the pandemic.

Chart showing change in affiliate actions at CJ in March 2020 compared to March 2019

CJ, previously known as Commission Junction, is a sizable affiliate network. Many businesses run affiliate programs through them, counting GoDaddy. Since it’s tracking commissions, it gets real-time data into what’s happening to different business segments in light of the pandemic.

The firm is providing this data for free and updating it weekly. This is great, recently-updated data to help you navigate these times.

I think this year-over-year chart for March 1-28 is the most interesting. It shows clear winners and losers.

Winners:

Education, actions up 387%
Food and Drinks, up 66% (remember, these are people ordering food online)
Recreation and Leisure, up 49%
Sports & Fitness, up 49%

Regarding the latter two categories, people are buying exercise equipment and recreational equipment in droves.

Losers:

Travel, actions down 59%
Live Events, down 57%
Gifts and Flowers, down 19%

I thought regarding sending flowers to someone who had received bad health news, and then realized they probably don’t want a delivery driver showing up at their home.

Keep in mind that actions include things other than just sales, such as lead generation.

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