Reglikedomain industry desk

It’s not reverse domain hijacking if you admit it upfront. — Say what??

When is a case of RDNH not RDNH? You won’t believe this one.

Some UDRP cases ought to be clear cut cases of reverse domain name hijacking.

Consider the decision just handed down over GoodUniverse.com.

The complainant was just formed. It recently applied for a trademark on “Good Universe” on an intent-to-use basis, meaning it hasn’t even used its mark in commerce yet.

The domain owner, a domain investor, has owned the domain name since at least 2004.

The complainant (actually two, True North Media, LLC and Good Universe Media, LLC) filed the case following it failed to negotiate to buy the domain.

The complainant even admits in the complaint that it will be difficult to win its case since the domain was registered well ahead of it came up with its name.

Still, it proffers:

…the Complaint advances the novel theory that the Respondent’s public advertisement of the Domain Name for sale, and its subsequent response to the Complainants’ attempts to purchase the Domain Name, demonstrate bad faith since the Respondent must have realized from the outset that the Domain Name was likely to correspond to a trademark that some party would ultimately pursue in the future, and that this unknown party could be induced to pay a high price for the Domain Name. The Complainants expressly seek a ruling to the effect that “registration of a domain name containing meaningful combinations of commonly used words, which would likely have its rights purchased in the future, solely for the purpose of gaining commercially from confusion or from selling it to the future rights holder for a profit constitutes bad faith registration and use.

The panel ruled that the complainant didn’t prove any of the three points necessary to win it case.

Slam dunk RDNH, right?

Amazingly, panelist W. Scott Blackmer declined to find RDNH. His rationale is simply amazing: since the complainant admitted upfront that it was a long shot, and offered a fresh (but ridiculous) idea of why it thought this was cybersquatting, he’s going to let them off the hook:

The Complaint concedes that UDRP complaints rarely succeed when a disputed domain name was registered prior to the establishment of a mark. The exceptions cited in the Complaint, as discussed above, do not stand for such a broad proposition as the Complainants urge, that it is bad faith to register domain names based on any “meaningful combinations of words” that might become trademarks in the future. Such an interpretation of the UDRP would effectively eliminate, in most cases, the Policy’s requirement for bad faith registration. The Complaint is forthright, still, in presenting the factual chronology and arguing for an extension of existing interpretations of the Policy. Therefore, the Panel does not conclude on this record that the Complaint was brought in bad faith or primarily to harass the Respondent.

Um, OK. So I can place a burden on you by filing a bogus UDRP. But if I state up front that I know it’s a long shot, that’s not abuse of the policy.

Also on the wire

Other reporting from the domain desk.