Reglikedomain industry desk

Trading today as NAME on the NASDAQ — Rightside begins

Trading today as NAME on the NASDAQ — Rightside begins

A big day for Rightside (and the domain name industry).

RightsideToday is a big day for domain name firm Rightside as it begins to trade on the NASDAQ.

Shares are down slightly right now to $15.65.

Rightside has been spun off from Demand Media. Owners of Demand Media shares will get one Rightside share for every five Demand Media shares. (Demand is doing its own 5/1 reverse stock split, hence the Rightside allocation.)

Shares in Rightside will trade under the ticker NAME.

While Rightside was by now a public firm as part of Demand Media, it is now a pureplay domain name investment opportunity. The market cap ought to be around $300 million when it trades today.

Rightside owns businesses across the entire lifecyle of domain names. It owns eNom, Name.com, a registry, dozens of fresh TLDs, half of NameJet and a portfolio of over 300,000 domain names.

Also on the wire

Other reporting from the domain desk.