Reglikedomain industry desk

Salesforce.com Buys Force.com Domain Name

Salesforce.com, known for its CRM application, changes brand to Force.com with domain purchase.

Salesforce.com (NYSE: CRM) is now branding itself as simply “Force.com” with the buyout of the domain name. As stated by a search of Whois history at DomainTools, the domain was transferred to Salesforce.com between July 24 and July 26 of this year. The seller was Gordon Force of San Jose, California.

The branding change was necessary since the firm has expanded beyond simply sales management. Salesforce.com wanted to change the name sooner, but had difficulty buying the domain name. As stated by an article in eWeek:

It turns out that much of the firm’s consternation over the years with name changes—really a branding effort to focus clients on Salesforce.com’s emerging platform capabilities—was the result of legal wrangling over the use of the Force.com domain name.

Apparently Salesforce was in negotiations for the Force.com domain with a California man who had used the dot-com designation for his firm, which was named for his surname, as stated by media notes. It’s not clear how much Salesforce paid for the right to Force.com, but the ownership of Force.com has enabled Salesforce, finally, to settle on a brand with continuity.

Also on the wire

Other reporting from the domain desk.

ADomain SalesAnother Chance to Get Angels.com — MLB HasADomain SalesAuction of Handful of Premium Three Letter Domain Names — .Pro toWDomain SalesWhat domains Target, CareerBuilder, and others bought on Afternic this stretch14 fresh end user domain sales up to $30,000Domain Sales14 fresh end user domain sales up to $30,000Security of Escrow Process — Sedo ImprovesDomain SalesSecurity of Escrow Process — Sedo ImprovesMoniker Ought to Use Marketplace Pro Instead of SnapNamesDomain SalesMoniker Ought to Use Marketplace Pro Instead of SnapNamesDoes it take to sell a brandable domain name? — How longDomain SalesDoes it take to sell a brandable domain name? — How longAuction Fails to Attract Bidders — GoDaddy SignatureDomain SalesAuction Fails to Attract Bidders — GoDaddy SignatureUser domain sales up to $47,000 — 22 endDomain SalesUser domain sales up to $47,000 — 22 end