Struggles with two word domains: Saw.com domain appraisal review

Saw had reasonable appraisals on some domains, but seems to undervalue many two word combos.

This is part of Reglike’s review of automated domain appraisal tools. See all reviews: Estibot, GoDaddy, Atom, Appraise.net, GoExpired, Dynadot, NameWorth, Saw, Appraise.software, Humbleworth.

Saw is a domain marketplace offering self-brokerage and do-it-for-me brokerage services.

While its tech platform is less than two years old, it’s backed by years of brokerage experience from well-known brokers.

It also offers a free appraisal tool. Andrew has personal experience with these appraisals: a potential buyer used a Saw appraisal against him during negotiations on the platform.

Was this a fluke? Let’s see how Saw’s automated appraisal system performs.

Two word brandables

We evaluated two domain names in this category: MakeMatter.com, which sold for $15,000, and PressBridge.com, which sold for $5,000.

Both of these domains are in the sweet spot for two dictionary word brandables of $3,000-$15,000. Yes, some sellers hold out for higher amounts, and their data will show these domains sell for much more. But looking at overall sale data, it’s reasonable for an appraisal system to return anything in this price range for this type of domain.

Saw valued both at $700. In our tests, Saw struggled with two word brandables.

The upside is that it also valued CloudToaster.com, an unregistered domain we used as a test, at under $700.

One word, high value .com

Saw.com valued our high-dollar test domain, dragonfly.com, at $1.457 million. It appraised midnight.com, which sold for $1.15 million this year, at $2.5 million.

Popular ccTLDs

We ran a solid one word .io, and a plural .ai of lesser quality through Saw’s appraisal tool.

Mike sold expedite.io for $14,995. Saw appraised it for $9,500

We entered another one word .io domain that Andrew purchased last year in an auction for regarding $500. Saw valued it at $5,000.

Saw does not right now appraise .ai domains.

Exact Match descriptive

What regarding an exact match, category defining domain?

We ran WaterFilters.com through the tool. It’s listed for $3.5 million, although all but one of the appraisal systems we tested valued it much lower.

Saw thinks it’s worth $40,000. That was on the low end of our tests, but not by much.

Three and four letter domains

Three and four letter domains are some of the most liquid domains on the market.

We tested a pronounceable CVCV .com domain, dujo.com, that is listed on Afternic for $36,000.

Our goal was to see if the algorithms caught that this was not just a random set of letters. Pronounceable, brandable four letter domains are generally worth more than unpronounceable random letters.

Saw valued the domain at $15,000.

We also tested a four letter, non-pronounceable. Logan Flatt sold MOTG.com for $14,888. Saw appraised it for $17,000.

Saw was one of the only services that appraised motg.com for more than dujo.com.

For a three letter domain, we tested VJN.com. It’s listed for sale on Afternic for $39,000. V and J aren’t great letters, so this is likely on the lower end of three letter .com values.

Saw gives it a $280,000 value. That was the highest of any appraisal system.