Reglikedomain industry desk

Can Now Opt Out of the Yellow Pages — Seattle Residents

Can Now Opt Out of the Yellow Pages — Seattle Residents

Save a tree. Kill your phone book.

Yellow PagesI’ve made fun of the yellow pages — those antiquated bricks of cut trees — for many years. I even registered some domain names related to opting out of receiving the books (which for me go straight into the trash): CancelPhonebooks.com and PhonebookOptOut.com.

Now residents of Seattle can opt out of receiving their Yellow Pages.

Predictably, the Yellow Pages industry is fighting this in court. This means they don’t care regarding the value their advertisers receive; people who opt out clearly aren’t interested in viewing ads in the Yellow Pages. Delivering a book to them anyway just increases the number of households they can say received the book even if it went straight into the trash.

Since last Thursday 14,000 people and businesses have by now opted out, notes The Seattle Times.

Also on the wire

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