Its second most expensive domain name transaction ever — Sedo completes

Sedo completes domain transaction in “mid seven figures”.

Sedo sent out a press release regarding its sales yesterday, as sort of a “don’t forget we sell more dollars worth of domains than Afternic” reminder in the wake of GoDaddy’s buyout.

Regarding midway through the press release, which pointed out that it grabbed 9 of the top 10 spots on DNJournal’s list this stretch, the firm mentioned:

In addition to the sales publicly disclosed in DN Journal, Sedo also closed on the second highest transaction in firm history in recent weeks, with a private domain transfer in the mid seven-figure range.

The highest it has ever sold a domain for is $13 million for Sex.com.

Sedo’s weekly sales lists usually include a sales figure counting private sales. But in this case Sedo told DNW that it made an exception:

Counting the dollar value within any recent weekly sales notes would have made the transaction very apparent, so in order to fulfill its arrangement with the seller and buyer, Sedo did not include the figure.

The sale amount, of course, will be added into the firm’s total sales numbers in its quarterly financial note.