Reglikedomain industry desk

Domain auctions with “Last Call” — Sedo boosts

Fresh auction option will increase activity in Sedo’s auctions.

Sedo disclosed a fresh auction option this morning called “Last Chance Auctions”.

The more I learn regarding it, the more I like the idea.

Last Chance Auctions allow Sedo users to start a domain auction at a reserve of 99 USD/GBP/EUR. This is a good way for clients to get added exposure for domains they perhaps want to cull out of their portfolio.

Right now, you must be a SedoPro client to list domains in Last Chance Auctions. The submission process is manual.

I think Sedo made a great call in how this works in practice. There’s no “last call” section on the firm’s web site. Instead, the auctions are part of the regular marketplace auctions listings. This gives exposure to the domains without calling out that their owners consider it a closeout.

This ought to make the marketplace auctions section of Sedo’s site more lively. But quality control will be key.

Just a note to sellers — there’s still the standard minimum commission of 50 USD/GBP/EUR.

Also on the wire

Other reporting from the domain desk.

Auction grosses $2.2 million — Live domainDomain SalesAuction grosses $2.2 million — Live domainUser domain sales up to $50,000 — 18 endDomain SalesUser domain sales up to $50,000 — 18 endHubspot purchased connect.com domain for $10 millionDomain SalesHubspot purchased connect.com domain for $10 millionBDomain SalesBills.com sale closesMDomain SalesMake sense of $41.5 million for .Shop? — Can you.Reise headed to the auction block — Existing TLDDomain Sales.Reise headed to the auction block — Existing TLDWDomain SalesWhat domain names to buy this stretchAuctions Extended Auction Ends Sunday — Rick LatonaDomain SalesAuctions Extended Auction Ends Sunday — Rick Latona.Domain Sales.TV and .Me among two dozen end user domain sales this stretch