Executes trade show marketing — Sedo perfectly

Major props to Sedo for a cool promotion at AdTech.

I’ve written a number of “Domain Dunce” posts over the past week. Perhaps a “domain accolades” in in order.

In November Sedo attended AdTech in Fresh York City and executed what I believe to be a perfect trade show promotion. At the same time it promoted the value of buying a good domain name to thousands of ad industry professionals.

The basis of the promotion was a “guess the value” contest. People who approached the Sedo booth at the show were asked to guess how much a particular domain name sold for on Sedo. Following answering the multiple choice question they could enter their contact info for a chance to win an iPad.

A couple weeks later Sedo sent out a notice to everyone that entered notifying them that a winner had been selected. The winner’s name was embedded at the end of a short video promoting the value of a good domain name.

This brought visitors full circle back to Sedo and helped promote the domain industry as a whole.

It’s smart marketing, and it benefits us all.