Reglikedomain industry desk

Sedo touts Direct Auction successes

Top Direct Auction sale so far is $26,500.

Sedo launched a fresh feature called Direct Auctions at the end of April, allowing anyone to start an auction for a $59 fee. 150 orders for Direct Auctions were placed on the first day.

So, how is it going? Sedo has released a few highlighted auction results that were started with the Direct Auctions option:

8255.com $26,500 USD
mexico.tv $9,000 USD
blumenversand.com (flower delivery) €4,200
p-k.com $3,900 USD
434.net €3,452

These are good results. Of course, the key question, and the question that will determine the success of the Direct Auctions feature, is what the sell-through rates look like. Sedo hasn’t released this data.

I suspect early sell-through rates were quite low. As I explained when the service debuted, I think sales success will be self-correcting. People will learn which types of domain names are liquid and can be sold through the service, and will eventually let the $59 fee guide their decision on which domains to submit and at what reserves.

Also on the wire

Other reporting from the domain desk.

Interest and keeping on top of your domain portfolio — Sudden domainDomain SalesInterest and keeping on top of your domain portfolio — Sudden domainADomain SalesAfternic sells 2 letter .netSales up to $59,000 — End userDomain SalesSales up to $59,000 — End userNDomain SalesName sells for $100,000+ — 3D.Software domainIDomain SalesIs the Charm for Saddam.com — Third TimeUDomain SalesUser domain name sales — 23 end3Domain Sales39 end user domain name buyers counting Lowe’s and ExperianUDomain SalesUser Domain Name Sales — 16 EndNokta Domains’ 18 leased domains from May: InterestingDomain SalesNokta Domains’ 18 leased domains from May: Interesting