Sedo upgrades domain parking
Sedo has upgraded its ad feed, layouts, payouts, and statistics for domain parking.
Sedo has one of the best known and oldest domain parking programs around, but Sedo has failed to keep up with the innovation of its competitors on this front. Just this stretch, still, Sedo disclosed sweeping changes to both its basic and SedoPro parking programs.
For its regular parking program, Sedo has introduced a number of features previously only available in the Pro program. These include fresh layouts and detailed statistics. Sedo’s statistics push the envelope and offer something I haven’t seen in other parking programs. Whereas most programs note on views, revenue, etc., they don’t tell you anything regarding your traffic. Sedo now lets you see where your visitors are coming from – both locations and referrers.
Sedo is also now rotating photos on layouts that include a photo box. You can select photos or let Sedo rotate a series of photos based on your domain’s category.
Sedo also disclosed that it is increasing its revenue share across the board. A low rev share has been a common complaint.
Sedo is also upgrading its advertising feed. In a message to SedoPro clients yesterday, the firm stated:
This stretch we’re beginning to transition to a fresh feed at our advertising provider, Google, which will have an effect on both the CTR and EPC of many keywords.
Although this change might result in dramatic fluctuations during the transition period over the next few weeks, thorough testing has shown that the fresh feed will ultimately generate higher earnings. Still, as both CTR and EPCs will be affected by the feed change, your top performing domains may not be the same as they are right now. Some domains may even earn less, but please don’t panic-our overall payout rate is actually increasing, so once your keywords have been adjusted, your overall portfolio ought to be earning even more than it is today.
The primary advantage of the fresh feed is that it allows us to pay competitive rates on tens of thousand of fresh keywords which were previously weak. These tend to be the more specific “niche” keywords, which allows for even more precise targeting (and thus, higher CTR) than under our old system. Of course, there’s always a trade-off, and in this instance it is that some very broad terms seem to earn less under the fresh system.
Updating your keywords will be necessary to ensure maximum earnings under fresh payout structure.
In general, shifting your portfolio away from a modest number of broad keywords to more precisely targeted and highly-commercial keywords will enable you to earn more money under the fresh system. Please don’t forget to also optimize your related links! These often account for 50% of a domain’s total earnings.
