Good Tips: Selling Your Domain Names Fast

NameMedia presentation is worth watching.

This stretch NameMedia presented a webinar “How to Sell your Domain Names Fast, and for Maximum Value.” The webinar is now available for playback on the Afternic web site.

I just watched the thirty minute webinar, expecting it to be one big pitch for NameMedia. And although that’s certainly there, the webinar has some good data and information. If you don’t know much regarding Afternic and BuyDomains, I recommend watching the entire webinar. If you have been in the industry for a while, I still recommend watching the first section, which has some good data and ideas:

-91% of AfternicDLS buyers are end users

-Pricing your domains results in 10x higher sales velocity: “usability studies show that businesses view priced names as a more legitimate business proposal than non-priced names…perception that “make offer” domains will have their asking price materially increased once a prospective buyer indicates interest.”

-Categorized domains sell with 3x the sales velocity of uncategorized — categorical search tool is frequently used at BuyDomains

-Respond to all offers — you never know what sizable buyer is behind a $75 offer

-For sale notices on your parked pages have minimal impact on parking revenue

-Include a phone number in your domain sales notice on your parked page. NameMedia’s close rate for phone leads are 2x email/web leads. The average sales price from phone-based inquiries is $200 higher than other leads.

-Set realistic prices — more than 80% of end user purchased domain names are purchased from $500-$5,000.

-“Unless you own high value generics, domain sales is a volume game — play it that way”

-NameMedia’s sales people average 4-7 domains sold a day at regarding $2,000.