Reglikedomain industry desk

Loses battle for Shuzi.com — Shuzi seller

A Shuzi bracelet is supposed to work miracles, but it doesn’t have powers to “steal” domain names.

ShuziQi, which sells “Shuzi” bracelets, has lost a domain dispute over the domain Shuzi.com.

The details of the case aren’t as entertaining as what Shuzi is, so I’ll be brief on the case. Basically, the owner of the domain registered it four years ahead of ShuziQi existed, and Shuzi’s English transliteration can mean “digital”. The domain owner registered a number of other domains that had generic transliterations. The panel ruled in favor of the respondent.

OK, now on to Shuzi.

ShuziQi offers bracelets you wear that apparently have awesome powers. Here’s how they describe them:

Programmed using our own proprietary process to resonate with your cells’ natural frequency to improve your bio-system balance. Reinforces your cells’ natural frequency energy level which reduces erratic cell behavior, allowing your body to work more efficiently.

Hmm. I was a little skeptical until I read the reviews on the web site. The first doctor’s review:

Earlier today I received a Shuzi bracelet to try out. I support the philosophy behind the Shuzi and would recommend it to anyone who is looking to improve their overall quality of life.

Sweet. If a doctor hasn’t tried it yet but just got one in the mail, I’m all for it. I think I ought to get one for my dog, too, following reading this testimonial:

I wouldn’t believe it if it wasn’t for my daughters little dog Tammy. The kids jumped on the bed and didn’t see little Tammy. She spent a week in the vets with a very severe back injury. They gave her anti inflammatory shots and sent her home with pills. A week at home and she still had difficulty walking. My daughter put the PHD tag on the Tammy on Monday night and on Tuesday the she was scampering down the driveway. Dogs can’t lie, I’m sold. I’ve ordered a ring and can’t wait to put it on.

If you start using a ShuziQi bracelet and experience dizziness for the first few days, don’t be alarmed. Apparently this is caused by “a “detox” in which your body is flushing out toxins in your blood stream.”

Also on the wire

Other reporting from the domain desk.