Sk-Rt.com Does a “Kirtsy”

Site gives into domain pressure and changes name.

I first wrote regarding Sk*rt last November, when I stated the firm ought to win the grand prize for worst domain name ever (sk-rt.com). I predicted that Skirt Magazine, which ran Skirt.com, would go following Sk*rt.com, and it did. But I also stated this would be a dumb move. If Skirt Magazine didn’t run straight to its lawyer, it would have realized it was seeing lots of free traffic from people who were confused by Sk*rt’s domain name.

Instead, Skirt Magazine filed a UDRP against Sk-rt.com. It lost, and perhaps Skirt Magazine ought to have disclosed that it didn’t acquire the domain name until following sk-rt.com was registered. Whoops.

But apparently the legal pressure has gotten to Sk*rt, which has changed its domain name to Kirtsy.com. When I first heard regarding this name change, I immediately went to my browser and typed in the fresh name, which I supposed was spelled in the traditional manner, Curtsey.com. Doh. The owner of that name and the owner of Curtsy.com are now enjoying free traffic.

The moral of the story, of course, is to start with a good domain name from the beginning. It will save you many headaches in the end.