Reglikedomain industry desk

Sony creates fresh sites on .Sony top level domain name

Sony creates fresh sites on .Sony top level domain name

Three. brand websites promote various projects.

Back in 2015, Sony created a site to promote some of the technology in the James Bond Film Spectre. It chose to create the site at AssistMoneyPenny.SONY, using its .brand top level domain name.

That site has since been shuttered, but Sony is spinning up a few fresh sites on its .brand top level domain name. Here are three sites on .sony that are indexed by Google:

LostInMusic.sony

This site promotes a virtual reality experience: “Join us on a journey to the edge of reality as we bring together the hottest Sony Music acts with groundbreaking PlayStation® VR technology to create unforgettable fresh musical experiences.” Sony does not own LostInMusic.com.

MotionSonic.sony

The Motion Sonic Project looks pretty cool: “You can create sound in sync with your exact movements. Through this sound, making motions will become even more fun moving along with your own instincts.” Sony does not own MotionSonic.com.

20th.PostPet.sony

This one is intriguing to me. Note that they used a subdomain of PostPet.sony, but PostPet.sony doesn’t resolve. I assume they plan to eventually create a site at PostPet.sony or they have an internal registration policy that forced them to create a subdomain. The official website for PostPet is PostPet.jp. Perhaps one of DNW’s Japanese readers can fill us in on what PostPet is all regarding.

Also on the wire

Other reporting from the domain desk.