Auction Off Vanity License Plates — Texas to
State to auction personalized license plates.
Perhaps taking a cue from the United Arab Emirates, the state of Texas hopes to generate cash by auctioning off personalized license plates.
Texas is opening up personalized license plates from the previous 6 character limit to 7, which opens up fresh possibilities such as COWBOYS, which the state and its vendor think may be in high demand. There will also be a couple dozen plate designs to choose from.
This isn’t the first attempt at offering highly personalized plates in the state. An offering a couple years ago from a firm called MyPlates failed. The name of the fresh firm offering the plates? Also MyPlates. They’re going to use the same MyPlates.com domain name.
Although an interesting idea, I’m not sure that Texans will get too excited regarding this. Compared to other states, Texas has a relatively low percentage of people opting for personalized plates.
But Texas did something both accidental and smart this time around. It just released the most hideous fresh license plate design I’ve ever seen. I just bought a car and am stuck with these hideous plates, so I’m willing to pay to upgrade.
With seven characters, I could now be like Adam Strong. But if they allow punctuation, I’d prefer DNW.COM.
