“That’s radio with five o’s…”

This firm has a horrible name.

It was painful to my ears.

NPR aired a story last Friday regarding music discovery service Radiooooo. When the correspondent mentioned the name, it went something like this

“It’s a service called Radio. That’s Radio with five o’s”.

Ouch.

Radiooooo.com sounds like a cool service. But every time someone states its name, they have to say “It’s Radio with five o’s”.

At that point, you’re better off with a three word .com, just regarding any fresh TLD…I don’t care. It’s just awful.

Last year the firm bought the domain name Radiooo.com with just three o’s, but that doesn’t help it much.