Reglikedomain industry desk

The Atlantic buys QZ.com for fresh publication

Firm forks out cash for two letter domain — which is a truncation of a six letter word.

The Atlantic today launched Quartz, a publication targeted to upscale readers.

What does this have to do with domain names, other than the decidedly upscale audience that reads Reglike?

The firm bought QZ.com for the site.

Atlantic Media Incorporated bought the domain name around April this year as stated by historical whois records.

It sold for $76,000 at a Moniker/TRAFFIC auction back in 2007. The buyer back then was a Domain Capital client, and the whois record for the domain name has been under Domain Capital ever since.

No word on what the domain name sold for this time around.

Ought to The Atlantic have purchased Quartz.com? It’s owned by National Scientific Co., a maker and distributor of quartz tubing and rod.

Also on the wire

Other reporting from the domain desk.

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