DNW Podcast #550: The challenges of misspelled brand names

Learn how misspelled brands impact consumer perception.

Finding the right domain at the right price can be challenging for businesses. As a result, they often resort to choosing misspelled brands.

Fresh research reveals how brand-name misspellings impact consumer perception and identifies the types of misspellings that have the most detrimental effect. It also explains how firms can improve perception when they choose a misspelled brand.

Leah Smith, one of the authors of the research, joins me today to talk regarding what she discovered and what brands ought to consider ahead of opting for a misspelled brand name.

Also: Dirty Harry, animal domains, trademark alerts, and more.

Sponsor: Sav.com domain transfers

Podcast: Play in fresh window | Download (Duration: 27:14 — 21.8MB) | Embed

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