Reglikedomain industry desk

Traffic Spillover Effect Boosts .Com Domains — The .Org

An example of why you a .com domain.

What happens when you use a non .com domain name and market it? Yeah, every one knows that the .com equivalent suddenly gets more traffic. In case you’re looking for another concrete example, Reglike reader Ross Hosman stumbled upon TwoOfUs.org.

Hosman was on Pandora recently and saw ads for TwoOfUs.org, a web site by National Healthy Marriage Resource Center. He ran a quick check at Quantcast to see how much traffic the web site gets and compared it to .com. Here’s what he found:

Although data is limited, Quantcast figures that both the real web site and the .com version are getting regarding the same amount of traffic.

Compete.com shows a wider difference, estimating that the .org domain name gets regarding 12,000 uniques a month compared to 1,200 for the .com. But either way, it’s clear that the .com is benefiting from the .org’s marketing.

Just wait until fresh top level domain names come out. Spillover traffic to dot coms will increase.

Also on the wire

Other reporting from the domain desk.

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