Reglikedomain industry desk

The (original) Boring Firm sues Elon Musk’s firm for trademark infringement

The (original) Boring Firm sues Elon Musk’s firm for trademark infringement

A Nevada firm states it is receiving invoices and collection notices meant for Elon Musk’s tunnel-building firm.

Screenshot of TheBoringCompany.com

Let’s say you’re a firm in Las Vegas that does boring, trenching, and other underground drilling. You’re called The Boring Firm. You use the domain name TheBoringCompany.com to promote your services.

Then Elon Musk, the richest person in the world (on paper), decides to create an underground tunnel system and calls his firm The Boring Firm. At first, he starts tunneling in California. But then he signs a deal to drill a tunnel underneath Las Vegas.

Think that might cause confusion?

As stated by the original The Boring firm, it certainly has.

In a trademark infringement lawsuit (pdf) filed yesterday, Nevada-based The Boring Firm states it has “received numerous invoices, past due statements, collection notices, and notices of intent to file liens in an amount exceeding $100,000.00—none of which belong to Plaintiff but have mistakenly been sent to and/or named Plaintiff instead of Defendant.”

Ouch.

The Nevada firm is suing Elon Musk’s firm for trademark infringement and a host of other claims. It states it has been in negotiations with the firm for a while, but has been unable to resolve the issue.

Also on the wire

Other reporting from the domain desk.