Hobbies.com Sold at Auction — Toys.com, Birthdays.com

Millions of dollars in domains sold at auction.

The biggest domain name auction of the year took place yesterday, but you probably haven’t heard regarding it. And Oversee.net, parent firm of Moniker, was a bidder, not a seller.

Yesterday at 10 am substantial assets from The Parent Firm were scheduled to be auctioned off at the law offices of Pachulski Stang Ziehl & Jones LLP. The Parent Firm owns a number of online retailers counting eToys. Among the domain names owned by The Parent Firm are Toys.com, eToys.com, Toys.org, Birthdays.com, Birthday.net, eBirthdays.com, eKids.com, Hobbies.com, iToys.com, Pinata.com, and ePregnancy.com.

A number of firms submitted qualified starting bids prior to the auction, ranging from $10,000 to $500,000. The final sale amount of the domains was in the millions. Top sales include:

ePregnancy.com, Baby Universe and Dreamtime Baby, eToys.com and related eToys names for $2.15 M
Birthdays.com, Pinata.com, eParties.com $200,000 sold to Done Ventures
Toys.com $1.25M sold to Faculty Lounge
eKids.com $17,000
Hobbies.com and iToys.com $102,000 sold to Domain Equity

Among the bidders were:

Amazon.com (through a subsidiary)
1800diapers.com, which owns Diapers.com
Oversee.net, parent firm of DomainSponsor, Moniker, and SnapNames
Vertical Axis, LLC, familiar to most domainers
Domain Equity, LLC (involves Monster Venture Partners)
Drugstore.com

The Parent Firm filed for bankruptcy in December 2008 in the U.S. Bankruptcy Court District of Delaware.

Attorneys from Pachulski Stank Ziehl & Jones were not immediately available for comment.