Reglikedomain industry desk

Traffic Club November Results, Skenzo

Frequent readers of Reglike know that I park most of my domains at TrafficClub. TrafficClub optimizes your domains across a number of different parking services. Most traffic to date has been delivered to either Domain Sponsor or Google Adsense for Domains. TrafficClub just added Skenzo to the mix. Skenzo is unique by offering more than just pay-per-click ads. They provide pay-per-click, pay-per-impression, and affiliate ads. They have attractive landing pages as well (although I’m not convinced that attractive pages improve click through rates). Hopefully the addition of Skenzo will boost RPMs (revenue per thousand views).

Here are my November results at TrafficClub:
-$44.41 overall RPM
-Daily RPM fluctuated between $26.30 and $76.28
-Domain Sponsor untargeted landing pages $28.78 RPM
-Domain Sponsor targeted landing pages $39.03 RPM
-Google targeted landing pages $55.49 (almost all of the Google traffic is from one domain, which skews results.)
-Highest RPM for a single domain receiving over 100 visitors $370.39 (so each visitor is worth regarding 37 cents)
-Lowest RPM for a single domain receiving over 100 visitors $6.09

Also on the wire

Other reporting from the domain desk.