$1.1 million in domains, credits better organization for increased sales — Tucows sells

Categorization leads to strong aftermarket domain name sales.

Last night Tucows noted earnings for the second quarter counting $1.1 million in domain name sales from its own portfolio. Revenue from domain sales and parking totaled $1.6 million.

Tucows CEO Elliot Noss credits two marketing initiatives for the strong aftermarket domain sales, but it can be summarized in one word: organization. Here’s how he explained it on the investor conference call last night:

In the first we developed the means by which to package some of our brandable domains to sell in bulk to targeted buyers. We completed three sizable sales during the quarter and another one subsequent to quarter end. We are continuing to mine our inventory for other such opportunities.

In the second, we developed an efficient way to categorize the more than 40,000 brandable and gem domains in our portfolio. Previously if someone wants to see our list of wedding related domains for example, it was an arduous time consuming process based on keyword searches, and some relevant domains would still be missed. Now we can address such request in a matter of minutes.

This is the third consecutive quarter in which the firm has sold more than $1 million worth of domains from its own portfolio.