Reglikedomain industry desk

Went “all in” with Periscope domain names — Twitter just

Went “all in” with Periscope domain names — Twitter just

Firm registers 75 domain names related to Periscope.

PeriscopeTwitter’s Periscope live-streaming app is proving to be a hit. Someone at the firm decided it was time to go all in on brand protection for the app.

On Friday, Twitter registered 75 domain names related to the app, ranging from PeriscopeCats.com to PeriscopeValentines.com.

I guess it’s not just the Chinese that continue to register .com domain names en masse.

Here’s the entire list:

periscopeair.com periscopeball.com periscopebenefits.com periscopebooking.com periscopebreakup.com periscopebreakups.com periscopecar.com periscopecats.com periscopecircles.com periscopeclient.com periscopecloud.com periscopecommerce.com periscopecommercial.com periscopecommercials.com periscopecouch.com periscopecouchmode.com periscopecurated.com periscopecuration.com periscopedads.com periscopedance.com periscopedancing.com periscopedeck.com periscopedogs.com periscopedrive.com periscopedrives.com periscopeelection.com periscopeemojis.com periscopeevent.com periscopeflock.com periscopefutbol.com periscopegame.com periscopegamers.com periscopehighlights.com periscopehistory.com periscopeinterview.com periscopejob.com periscopekids.com periscopemakeup.com periscopemeet.com periscopemeetings.com periscopemode.com periscopemodes.com periscopemodule.com periscopemonitor.com periscopemusical.com periscopeneighborhood.com periscopeneighborhoods.com periscopepicture.com periscopepolitics.com periscopepromoted.com periscopepromotedvideo.com periscopepropmoted.com periscopepublisher.com periscopepublishers.com periscoperace.com periscoperacing.com periscopescience.com periscopescreen.com periscopestores.com periscopestyles.com periscopetablet.com periscopeteams.com periscopetechnology.com periscopetrending.com periscopevalentine.com periscopevalentines.com periscopevent.com periscopevents.com periscopevine.com periscopevote.com periscopevotes.com periscopevoting.com periscopewalk.com periscopeweather.com perisopestyle.com

The domain names, which were registered at Mark Monitor, do not yet resolve.

I can’t help but question if these defensive registrations are part of a futile effort to protect the brand.

Also on the wire

Other reporting from the domain desk.