Reglikedomain industry desk

1.5 million domains in one day: Uniregistry

A whole lot of domains, but probably not much revenue.

How successful was .xyz’s promotion at Uniregistry?

Judging by volume, quite successful.

Uniregistry put out a press release today saying that 1.5 million domain names were registered at the registrar over 24 hours.

If the domains were all .xyz, this represents a whopping…$15,000 in revenue.

I suspect that other domains that are part of Uniregistry’s summer sale were also part of this number. But most of these are less than a buck, so we’re not talking much money here.

Uniregistry states the registration spike proves that its registrar can scale, and that’s probably the biggest win for the registrar to tout. I’ve noticed a couple “wait time” problems at the registrar over the past couple days, but nothing that couldn’t be fixed by refreshing the browser.

Also on the wire

Other reporting from the domain desk.

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