Reglikedomain industry desk

Hand with “Registry in a Box” trademark application — Uniregistry tips

Hand with “Registry in a Box” trademark application — Uniregistry tips

Firm wants to use “Registry in a Box” for registry services product.

Frank Schilling’s Uniregistry runs its own technical registry for its top level domain names such as .tattoo and .diet. It also provides these services to other top level domains such as Cayman Island’s .ky domain name.

Apparently, Uniregistry wants to up its game in this department. It just applied to register a trademark for “Registry in a Box”.

The intent-to-use application is for “Domain name registry services, namely, coordinating the registration of domain names on the Internet; providing an online computer database in the field of domain name registration information”. It was filed on September 10.

I wonder how this firm feels regarding Uniregistry’s choice of name.

The registry business is extremely cutthroat these days with prices racing to the bottom. Frank has been looking ahead to the next round of top level domains, but that is many years away.

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