Reglikedomain industry desk

Vista.com Sells for $1.25M

Business card and printing firm buys domain from software firm.

Vista.com has sold for $1.25M. So, did Microsoft buy it for its Vista operating system? No. The domain was purchased by VistaPrint Limited (Nasdaq: VPRT). VistaPrint is famous for its free business card offers.

Software as a Service firm Innuity sold the domain. Innuity was known as Vista until 2005. When it changed its name to Innuity it started sending Vista.com traffic to VistaPrint through an advertising arrangement.

It’s always a nice windfall for firms when a sale like this happens. I’ve talked to many modest business owners who have used domains for businesses and products. When they no longer need the domain, they’ve cashed it in for a nice payday. This amount is often times more than the business or product line was worth.

The sale of the domain also included the trademark for VISTA.

As stated by DNJournal’s year-to-date sales charts, this is the fourth largest sale of the year. The top three sales are Porn.com ($9.5M), Seniors.com ($1.8M), and Tandberg.com ($1.5M).

Also on the wire

Other reporting from the domain desk.

$20K leads end user sales — NewZone.com atDomain Sales$20K leads end user sales — NewZone.com atMDomain SalesMinds + Machines’ numbers show fresh TLD auctions are getting out of controlUser domain name sales up to $25,000 — 13 endDomain SalesUser domain name sales up to $25,000 — 13 endLatest end user domain sales, counting some nice brandablesDomain SalesLatest end user domain sales, counting some nice brandables9Domain Sales958 domains in August — Sedo sellsCDomain SalesCloudFolders.com for $3,790 (and 18 other domain sales) — HP buysCDomain SalesConfirmed: Facebook Purchases FB.com Domain NameLDomain SalesLetter domain names might be worth less than $1,000 — Yes, oneGDomain SalesGoDaddy joins SedoMLS network