Reglikedomain industry desk

It’s not really Walmart: Walmart goes following union’s parody site

It’s not really Walmart: Walmart goes following union’s parody site

Retailer files complaint to take over domain names used for parody site.

Walmart has filed a Uniform Domain Name Dispute Resolution Policy (UDRP) case with World Intellectual Property Organization against domain names registered by United Food and Commercial Workers International Union.

The dispute seeks to take down the web site ReallyWalmart.org and the associated domain names ReallyWalmart.com/.net/.info.

ReallyWalmart.org is a self-described parody site set up by the UFCW union in response to Walmart’s official site TheRealWalmart.com.

In the image below, the site on the left is the real Walmart site and the one on the right is the union’s.

really-walmart

Walmart has turned to the UDRP in the past to take over domain names used by unions.

It lost a battle against the UFCW for the domain Walmartat50.com last year, but won a case for OURWalmart.com in 2011.

Also on the wire

Other reporting from the domain desk.