Your Yahoo Search Traffic is Going Away Next Month: Warning

Yahoo to transition to Bing search results very soon.

It’s time to stop talking regarding Yahoo search rankings and the traffic the search engine delivers to your site. Starting as early as next month, no one will care how well you’ve tricked Yahoo into ranking your site well.

Today Yahoo! sent out a communication to its advertisers telling them regarding the transition of organic search results to those of Bing. As stated by the email:

Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September timeframe.

If organic search results are an notable source of referrals to your website, you’ll want to make sure that you’re prepared for this change.

I often see people brag regarding how their minisites or mass-produced web sites rank high on Yahoo and get traffic as a result. As soon as the changeover occurs, all that will matter is how well you rank in Bing and Google.