Benefits of a great domain name with Luis Rincon – DNW Podcast #22: Wearables.com

How a category-defining domain name creates instant credibility.

Domain name investors know that great domain names offer a number of benefits to the firms that use them. In this episode, Wearables.com co-founder Luis Rincon gives concrete examples of how using a category-defining domain name has helped his firm get instant credibility plus search and branding benefits in the fast-growing field of wearable technology.

Also: Google spends $25M on .app, fresh TLD innovation?, and Google sets deadline for going mobile.

Subscribe via iTunes to listen to the Reglike podcast on your iPhone or iPad, or click play below or download to begin listening. (Listen to previous podcasts here.)

Podcast: Play in fresh window | Download (Duration: 31:21 — 28.8MB) | Embed

Subscribe: Email | RSS

(Note: I recorded this stretch’s guest segment in a conference room. Sorry for the echo.)