Reglikedomain industry desk

$16.2k and other expired domain name sales — Westland.com at

A look back at the past week in expired domain name sales.

Our planet’s dirt must be popular. At NameJet the prior week, 3 of the top 4 auctions contained words like “earth”, “world”, and “land”. Let’s not read too much into that coincidence, though. Westland.com ($16.2k) is both a city in Michigan and a distillery in Seattle. EarthTech.com ($15.3k) could be an upgrade for solar gear; Florida sinkhole repair; Albuquerque landscaping; or Austin physicists researching gravity, cosmology, and electrodynamics. Take your pick!

CaiQi.com ($13.0k), the #3 expired domain auction, is Chinese Pinyin – probably 才气 / cái qì, meaning “artistic talent”, although it could also be read as 彩旗 / cǎi qí, “colored flag”. MobileHomeInsurance.com ($4.3k) shows why some domains NEED to be long. There is no shorter way to spell that topic. And – wow! – somebody got a great deal on BuildingInspectors.com ($3.8k). Every time any condo, house, apartment building, or commercial property changes hands anywhere, building inspectors get paid. Well, not every time. EarthTech needs a few buildings to be swallowed by sinkholes!

Domain Name End $ Domain Name End $
Westland.com 16,200 EarthTech.com 15,300
CaiQi.com 13,020 WorldPages.com 6201
MobileHome
Insurance.com
4300 Building
Inspectors.com
3755
Allegria.com 3600 AGER.com 3550
DailyDollar.com 3433 FraudCheck.com 3000
FireLily.com 3000 BKBank.com 2600
HFCU.com 2306 MakeupGuide.com 2166
Grattage.com 2150 WebBiz.com 2055

Got to love the name FireLily.com ($3.0k) as an edgier take on the placid water lily. In their less edgy more matter-of-fact way, FraudCheck.com ($3.0k) and MakeupGuide.com ($2.2k) are both good names too. Part of the fun of DailyDollar.com ($3.6k) is speaking its repeating consonants aloud. Language was music ahead of it was script; so we humans remember sound.

Most of the English words I’d use to translate the Italian Allegria.com ($3.6k) sound old fashioned or even archaic: gaiety, glee, jollity, mirth. “Joy” is too strong; that would be “gioia”. In contemporary English, there is no direct translation better than “cheerfulness” or a lively good mood. Now if I tell you that Grattage.com ($2.2k) is French for “scraping”, that hardly helps. But if I mention that un “jeu de grattage” – literally a “scrape game” – means a lottery scratch card … eureka!

Domain Name End $ Domain Name End $
Catsup.com 1925 CConsulting.com 1900
999928.com 1700 GrandHotels.com 1621
Silma.com 1535 WGPT.com 1420
SeeHere.com 1400 Flying.info 1328
DrillTeam.com 1310 XFYG.com 1309
HG2223.com 1211 HG1113.com 1211
LPM.org 1160 MicroNetwork.com 1125
Inspection
Service.com
1013 NYEX.com 1009

Catsup.com ($1.9k) is a quaint alternative spelling for “ketchup”, but it would actually make a great brand name for something cat-related – a pun we’d smirk not groan at. Another pun-based brand name is SeeHere.com ($1.4k). Normally the phrase “now see here” is used in a stern critical way to call someone out and make them pay attention. But with a lighter mood SeeHere.com can be used for link sharing or anything visual.

Do drill teams exist outside the USA, I wonder? The phrase DrillTeam.com ($1.3k) applies both to military marching displays and female dance groups associated with sports teams. Here again, the domain could become a pun-based brand for mechanical drills.

Flying.info ($1.3k) is worth pointing out, since single-word .INFOs haven’t been seen much in these charts lately. As a followup to BuildingInspectors.com, InspectionService.com ($1.0k) is also noteworthy. GrandHotels.com ($1.6k) would be a very different sort of hotel booking site, wouldn’t it? Emphasis on luxury and history rather than bare essentials and cost.

Domain Name End $ Domain Name End $
73278.com 930 52395.com 920
FertilityWeb.com 918 XEKE.com 918
BrilliantChoice.com 898 BrandsClub.com 890
AQPS.com 890 NYExpress.com 880
HandsHigh.com 880 Breakfast
Delivery.com
829
CoreWeb.com 825 Vanguard
Health.com
821
PGZL.com 820 CFOJobs.com 758
BootKnife.com 751 13447.com 750
BPXQ.com 749 LBFX.com 741
QNHH.com 730 FJFR.com 720
NJFG.com 720 8OA.com 720
JHCB.com 720 NWQP.com 700

Speaking of BreakfastDelivery.com ($829), who doesn’t want breakfast in bed of a morning? Bring me my pancakes! Sounds like a startup idea that might actually take off. Worked for evening pizza, following all. CFOJobs.com ($758) ought to be a great lead-gen domain for recruiters. At BrilliantChoice.com ($898), maybe I’ll be able to hire a yes man to follow me around through life saying, “Brilliant choice, sir!” as I pluck shirts from hangers or weigh the pros and cons of coffee versus tea … or choose dubious fresh keywords as TLDs.

Domain Name End $ Domain Name End $
SuperKick.com 700 ShakeDiet.com 672
Wormers.com 626 EEIA.com 610
9020.net 602 HisAndHer
Health.com
601
Synthetic
Pages.org
601 WaterUse.com 580
Healing
Device.com
553 Rainbow
Grocery.org
527
LeanProducts.com 523 AsWell.com 520
AudioGallery.com 510 FriendsUnited.com 506
Cheque.org 490 TheWineGuy.com 466
HumanRights
Torch.org
460 Promotional
Media.com
454
UBAA.com 453 42767.com 431
Total
Spectrum.com
415 Africa-
Research.org
410

Some of the standouts from this $400 – $700 group, I’d say, are AudioGallery.com ($510) for music, voiceovers, sound samples, and effects; WaterUse.com ($580) for water rights, conservation / efficiency, and technology; Wormers.com ($626), which are a medication for pets, horses, etc.; and ShakeDiet.com ($672) for all the liquid diets out there.

Cheque.org ($490) I like as well, given its financial meaning; but it is the British spelling, and Brits tend to prioritize their ccTLD, .UK. If Canada, Australia, and India share that spelling, then having a gTLD makes for a much wider market. SuperKick.com ($700) is a good brand name for those who don’t take themselves too seriously … and for Mortal Kombat arcade characters, who do. Oh, AsWell.com ($520) sold as well. For wellness, it’s another fun pun. 4 and counting …

Domain Name End $ Domain Name End $
Joohe.com 389 Changing
Careers.com
378
XUAU.com 360 JadeMagnet.com 355
WolfStudio.com 350 W5P.com 335
WeBuyFast.com 333 X7Q.com 331
JobsIn
RealEstate.com
330 TDomain.com 314
iSawThis.com 311 JobsIn
Finance.com
309
Cosic.org 300 Growth
Industries.com
300
Mister
Teacher.com
300 JobsIn
Marketing.com
299
ZUAE.com 295 JobsIn
Accounting.com
291
AAKPE.org 289 JobsIn
Advertising.com
278
FFInsider.net 275 SnowHotel.com 275

The biggest group of domains to sell the prior week centered around jobs. CFOJobs.com was the highest sale (see above). ChangingCareers.com ($378) is another strong, straightforward domain. Alongside those, at least 8 additional “Jobs in [Field]” domains sold between $159 and $330: Real Estate, Finance, Marketing, Accounting, Advertising, Retail, HR, and Insurance. JobList.net also fetched $200. That could become quite the job-search network.

Domain Name End $ Domain Name End $
WROB.com 267 ClusterOne.com 260
MarketCreative.com 259 JobsInRetail.com 258
Campaigns
ToGo.com
255 BoobJobs.org 250
TheBluePlanet.com 250 MassGreen
Energy.com
246
Combine.net 245 DonorAction.org 243
AirBest.com 232 Property.mobi 220
Strapping
Systems.com
220 BabyName
Train.com
220
ReggaeSource.com 219 Future-Fab.com 218
S5Y.com 210 JobsInHR.com 209
YunfoShan.com 205 X7J.com 202
LeadersUp.com 201 Equity
Refinancing.com
201

BoobJobs.org ($250) certainly doesn’t belong with the other “job” domains. Obviously it goes with USPlasticSurgeons.com ($69). People have no trouble discerning such differences, but they’re hard to anticipate when writing the algorithms used for choosing PPC ads on parked pages or for auto-appraising domains. Meaning is a slippery toad.

TheBluePlanet.com ($250) is the name of an acclaimed BBC nature documentary narrated by the irreplaceable Sir David Attenborough. If you’re anything like me, then you’d never heard of StrappingSystems.com ($220). Yes, the industry is exactly what it sounds like – straps and equipment for fastening straps. That sale tied with a .MOBI: Property.mobi. Given Rick Schwartz’s sale of Property.com, there’s no faulting the keyword; but it’s apparent that TLDs are not all going to replicate .COM’s success.

Domain Name End $ Domain Name End $
JobList.net 200 eBYU.com 199
04914.com 195 UNBConnect.com 179
TheSkellig.com 162 QLQE.com 161
BYAE.com 160 UKGJ.com 160
LehaOnline.org 160 OPXQ.com 160
JobsIn
Insurance.com
159 OZQY.com 159
EDMGT.com 153 RULQ.com 150
IEWZ.com 150 VDSJ.com 150
SMCHealth
Wise.com
145 SueLeBeau.com 143
OWYW.com 141 YOZW.com 140
OKLodge.com 135 NedTech.com 135
ChickenLover.com 133 Relationship
Training.com
132
Betting
ForProfit.com
131 ZVZF.com 130

eBYU.com ($199) seems to target Brigham Young University, but I suppose it could be an acronym for something else. TheSkellig.com ($162) matches an Irish pub (now closed) in Waltham, Massachusetts. OKLodge.com ($135) isn’t just ok; it’s probably Oklahoma. (Readers outside the USA can’t be expected to know 50 state abbreviations.) Henceforward, I will denounce anybody who disagrees with me as a ChickenLover.com ($133). Watch out!

Domain Name End $ Domain Name End $
222AA.com 129 ATrueReview.com 122
NYCReal.com 119 Enderlin
Independent.com
111
VWEM.com 105 MountanBikes.com
[sic]
100
TradeCFDs.com 90 VosElSoberano.com 90
PennyTour.com 90 UTCFuelCells.com 89
All-Species.org 82 MilitiaOf
Montana.com
81
MyHome
Heating.com
81 TheLondonArt
BookFair.com
81
WebmasterTools
Central.com
79 Incorporation
Store.com
79
WeberService.com 79 Adeology.com 79
NassauCounty
FLA.com
79 Digitonik.com 77
USPlastic
Surgeons.com
69 NewAutoInsurance
Quotes.com
69
RuinedCast.com 69 ACWANet.com 69

As a .ORG, Vos el Soberano is a protest site within Honduras. Literally, it translates as “You, the Sovereign”. The dissonant effect of plural + singular is lost in English. But I’d translate the sentiment as “We the People”; and you’d get the idea from Lincoln’s “government of the people, by the people, for the people”. VosElSoberano.com ($90) might go to them.

We’re up to 5 puns with Adeology.com ($79), where ideology meets advertising. RuinedCast.com ($69) suggests a failed casting of some bronze sculpture. It’s also the name of both a play by Lynn Nottage that won the 2009 Pullitzer Prize for Drama and a sci-fi animated short. Then again, maybe it can serve as the filmography of Leonardi Di Caprio.

Also on the wire

Other reporting from the domain desk.