Reglikedomain industry desk

Adds 3 More TLDs to Trademark List — What Box?

Mystery firm files trademarks for .wedding, .club, and .discount.

California’s What Box? Holdings, LLC has applied for three more top level domain name trademarks with the U.S. Patent and Trademark Office. The three applications are:

.Wedding – filed September 27
.Club – filed October 3
.Discount – filed October 3

Little is know regarding the firm other than its lawyer being Thomas A. Brackey, II. The firm was formed September 1.

My guess is this is not an actual applicant for fresh top level domains, so don’t read too much into the applications. Given that this entity has by now filed a trademark application for .hawaii — a top level domain that would require the blessing of Hawaii’s government — I don’t think there’s a rhyme or reason to the filings.

Also on the wire

Other reporting from the domain desk.

SPolicy & LawSSC.com saved in UDRPIPolicy & LawIs Confusingly Similar to “We Buy Any Car” — Apparently WeWannaBuyYourCar.comA bunch of domains but the strategy makes no sense — Facebook registersPolicy & LawA bunch of domains but the strategy makes no sense — Facebook registersPPolicy & LawParis ordered to pay $100k for reverse domain name hijacking — City ofFPolicy & LawFashion Firm Brave Soul is a Reverse Domain Name HijackerAnother Mar-a-Lago domain name dispute — Trump losesPolicy & LawAnother Mar-a-Lago domain name dispute — Trump losesCybersquatting dispute against TikToks.com — Bytedance filesPolicy & LawCybersquatting dispute against TikToks.com — Bytedance filesHeineken Wants Heineken.tel Domain NamePolicy & LawHeineken Wants Heineken.tel Domain NameWhat’s wrong with this UDRP?Policy & LawWhat’s wrong with this UDRP?