A domain registrar or registry “healthy”? — What makes

Help with a fresh study ranking domain firms by how healthy they are.

Sizable man standing at fridge eating cake

The domain name industry is fixated on domains under management, or DUMs.

We tend to rank registrars by how many domains their clients have registered and consider registries with the most registrations to be more successful.

But the raw numbers are just part of the story.

Registrars can sell cheap domains in bulk. Registries can stuff free domains into the registrants’ hands.

Some registrars and registries are “healthier” than others. I’m seeking to quantify which registrars and registries have the healthiest businesses in a study in conjunction with DataProvider.com. We’re digging below the topline numbers to consider how domains are used.

While we have plenty of ideas on how to measure this, I’m curious what Reglike readers think. If you have thoughts on what makes a registrar or registry healthy, please email me at andrew (at) domain name wire .com, or drop a comment below or on social media.

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