What’s hot in non-.com

Here’s what’s selling in non-.com domains.

Donuts has published its Donuts Domain Trend Note for February. Donuts manages more top level domains than any other firm, so it gives a good window into what’s trending in the non-come space.
The firm is now counting some data from TLDs it purchased from Afilias last year. Last month, its five top premium domain sales were in .global, which came from Afilias. They were foundation.global, epic.global, kcg.global, track.global and world.global.
.Global has a high/low model where the initial year of premium registration is higher, so it makes sense that these domains would be at the top of the list. The highest sale using Donuts high/high model was x.rip, which appears to have an annual wholesale cost of around $3,000.
Not surprisingly, Afilias’ stalwart .info was the top seller in terms of fresh registrations last month. It was followed by .live, .life, .world and .digital. These are fairly generic extensions, which tend to be registered more often than niche extensions like .plumbing.
The most registered term in a second level domain was today. .Today is also one of Donuts’ extensions, and that’s not by accident. Many fresh top level domains firms went following domains as TLDs since of the popularity of the word in second level registrations.
And while meta isn’t as hot on the aftermarket as it was previously, it was still popular for fresh registrations in Donuts’ domains last month, coming in at #2 on its list of most-registered words.
You can see all of the February data here.






