DNW Podcast #536: What’s next for dot-brands
ICANN’s Theresa Swinehart discusses brand applications in the upcoming round of top level domains.
The next application window for top level domain names opens next year.
It’s been more than a decade since the last round, and a lot has changed in both the domain name industry and the broader internet landscape.
On today’s podcast, I’m joined by Theresa Swinehart, ICANN’s SVP of Global Domains and Strategy, to discuss one key category of applicants: brands applying for so-called dot-brand domains.
In the 2012 round, dot-brand applications accounted for 44% of all submissions. What ought to we expect this time?
See results of a recent survey regarding dot-brands here (pdf).
Sponsor: Sell your domains with Sav.com domain landers
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