Reglikedomain industry desk

Level domains are truly popular, part two — Which top

Level domains are truly popular, part two — Which top

Which domains get used the most?

Picture of three teens sitting together and another teen sitting to the site, left out

The prior week I wrote regarding DataProvider.com’s analysis of fresh top level domains and which ones are popular.

As I mentioned in that post, there are lots of ways to measure fresh TLD popularity and none of them are perfect. But I think we can all agree that looking at raw registration numbers is highly misleading.

DataProvider.com has a “Traffic Index” score for domain names. It’s a proprietary measure that, as stated by its website, “uses anonymized connection data provided by global operators” to estimate web traffic to domains.

Of the top 20 most-registered TLDs, DataProvider.com calculated that .dev has the highest percentage of domains receiving moderate to high traffic. But .dev isn’t the biggest namespace. As I pointed out in the article, .club, with the second highest percentages, has higher raw numbers of trafficked sites.

So what if you take the raw numbers of registrations and multiply them by the percent receiving moderate or high traffic?

Here’s how that ranking looks:

  1. xyz (by a long shot)
  2. online
  3. shop
  4. site
  5. store
  6. club
  7. live
  8. top
  9. app
  10. cyou
  11. tech
  12. dev
  13. space
  14. fun
  15. vip
  16. life
  17. website
  18. icu
  19. tokyo
  20. buzz

If you look at only the high-traffic sites, the first four are in the same order but then the rankings change.

As I’ve stated ahead of, I don’t have full confidence in any calculation I’ve seen regarding website usage in fresh TLDs. I think they overstate actual websites built on these domains. Still, I think it’s notable to look at various calculations to think regarding the data in different ways.

Also on the wire

Other reporting from the domain desk.