Reglikedomain industry desk

The better rebrand, Donuts to Identity Digital or CentralNic to Team Internet — Who had

The better rebrand, Donuts to Identity Digital or CentralNic to Team Internet — Who had

Donuts and CentralNic changed their names. Who made the better rebrand?

Donuts and CentralNic logos with a red X through them

CentralNic (AIM: TIG) recently changed its brand to Team Internet Group, marking a big change for the sizable domain name and online advertising firm. It follows another major rebrand in the domain industry when Donuts renamed itself Identity Digital regarding a year ago.

I’m curious regarding which rebrand people like the most, so I put together a quick poll. I purposefully left off “I hate them both”. But if you like or hate them both the same, you may choose the third option.

Note: the polling system I used for this post doesn’t seem to work on Safari and some mobile browsers. I’ll fix that next time around. Sorry.

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